Partnership combines operating support, technology infrastructure and specialist risk expertise for entrepreneurs launching proprietary trading firms
DUBAI, UAE, October 6th, 2026 — PropLaunch today announced a new strategic partnership with Axcera and RUBIK Prop Firm Consulting to provide entrepreneurs with a coordinated infrastructure and operational framework for launching and running proprietary trading firms.
The partnership brings together PropLaunch’s operating model, Axcera’s technology infrastructure, and RUBIK’s specialist expertise in risk management and prop firm operations. The companies will work together to support founders with key requirements including technology, trading platforms, account management, payments, onboarding, risk processes, and ongoing operations.
Launching a proprietary trading firm typically requires founders to coordinate multiple technology providers, payment services, trading platforms, operational systems, and specialist functions. Managing these requirements independently can create significant upfront costs and operational complexity, particularly before a new firm has established its customer base.
Under the partnership, PropLaunch will coordinate the overall operating framework for founders, including onboarding, configuration, trading platform connectivity, payment infrastructure, and ongoing operational support. Founders will retain control of their brands, commercial strategies, marketing activities, and trader acquisition.
Axcera will provide the technology infrastructure supporting the operation, including trader-facing systems, account management, back-office workflows, automation, and infrastructure designed to support trading accounts at scale.
RUBIK will provide specialist risk and operational expertise, supporting areas such as evaluation structures, trading rules, monitoring frameworks, and payout review processes.
“I’ve been thinking for a long time about how to make it easier for serious founders to enter this industry. There are many people who know how to build a brand and attract customers, but putting the technology, operations and risk processes behind that brand together is a very different challenge,” said Rachid Belhadj, Founder of PropLaunch.
“That is why I approached Axcera and RUBIK. I wanted PropLaunch to be built around strong specialists in the areas that matter most. By bringing those components together, we can lower the operational and financial barriers to getting started and allow founders to put more of their capital and attention into actually growing their business.”
Ruben Abitbol, Founder and CEO of RUBIK, said the partnership will also help founders establish risk processes at an early stage of development.
“Risk management should be part of how a prop firm is designed from the beginning, rather than something introduced only once payout requests or problems start appearing,” said Abitbol. “Working with PropLaunch and Axcera allows us to help founders put the right evaluation structures, trading rules and monitoring processes in place early.”
Herman Shaho, Co-Founder of Axcera, said the partnership will provide an additional route for entrepreneurs who want access to established technology infrastructure as they enter the industry.
“Axcera has increasingly focused on serving larger, established prop firms with more complex technology requirements. At the same time, there are many serious founders who want to enter the industry but are not yet at that stage.”
“PropLaunch gives those entrepreneurs a more accessible way to start with strong technology, operational support and risk expertise from day one, without having to commit to the same level of upfront cost and operational complexity that would normally come with sourcing and integrating those capabilities separately.”
PropLaunch currently supports proprietary trading firms across forex, CFDs, futures, and crypto, depending on the trading platforms, payment providers, and third-party services selected for each operation. Support for additional markets, including prediction markets, is planned.
The partnership is intended to provide founders with a more coordinated route from initial setup to live operations, while allowing them to focus their resources on brand development, marketing, customer acquisition, and business growth.
For more information about PropLaunch and its launch requirements, visit PropLaunch.com.
About PropLaunch
PropLaunch is an operating partner for entrepreneurs launching and running branded proprietary trading firms. The company brings together technology, trading platforms, payments, and operational support within a structured operating model.
About RUBIK Prop Firm Consulting
RUBIK Prop Firm Consulting provides specialist advisory services across risk management, operations, and strategy for proprietary trading firms. Its areas of expertise include evaluation structures, trading rules, monitoring, and payout processes.
About Axcera
Axcera is a technology infrastructure provider for established and scaling proprietary trading firms across Forex, Futures, Crypto, Equities, and emerging markets such as prediction markets. With more than 100 integrations, Axcera supports complex multi-asset and multi-brand environments with infrastructure, automation, and flexibility designed to support firms as they grow.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Citizen Wave journalist was involved in the writing and production of this article.