Mobile App Developers Gain Greater Control Over Ad Revenues With White-Label RTB Solutions
Germany, 16th May 2025 – As global mobile app usage continues to soar, developers are increasingly exploring new avenues to monetize their digital products. Recent industry data from Q1 2024 shows that mobile users spent a staggering $35.8 billion within apps, with a substantial portion of that figure attributed to in-app advertising. This trend signals a strong shift in monetization strategies especially among free apps and games where advertising now plays a central role in revenue generation.
Among the emerging strategies, developers are turning to white-label Real-Time Bidding (RTB) platforms to build independent ad networks that offer more control, higher returns, and deeper user insights.
The Rise of In-App Advertising
In-app advertising continues to grow rapidly across both gaming...
