From Vision to Reality: LAB HEENOOR Builds ‘Infinite Reality’ at the Shanghai Daily-Use Fair
SHANGHAI, CHINA – From July 24 to 26, 2025, LAB HEENOOR unveiled its creative space themed INFINITE REALITY at the 118th China Daily-Use Articles Trade Fair (Shanghai Daily-Use Fair). Departing from conventional display formats, the brand presented an immersive mirrored environment that continuously breaks boundaries and reshapes perception, offering visitors a profound experience that penetrates both visual and emotional layers between reality and reflection.
INFINITE REALITY is more than an exhibition theme; it is a spatial manifestation of LAB HEENOOR’s brand philosophy—a meditation on creativity, utility, and modern life. At its core lies a question: In an age of hyper-efficiency, algorithmic culture, and visual overload, how can design reconnect people with authenticity?
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