My Instore Radio Analysis Reveals US Businesses Split on Christmas Music Start Date
Platform data shows half begin holiday programming on Black Friday while timing preferences vary significantly across international markets
Billund, Denmark, 27th Nov 2025 – My Instore Radio, a global provider of music for business, today released analysis of customer scheduling data revealing that US businesses remain evenly divided on when to begin Christmas music, with approximately 50% starting on Black Friday and 50% beginning the day after Thanksgiving.
The analysis, drawn from thousands of retail, restaurant, and hospitality locations across more than 50 countries, highlights a persistent challenge facing business owners each November as they balance customer expectations, staff satisfaction, and brand atmosphere during the crucial holiday season that can generate up to 30% of annu...
