Brian Gould of TruLife Distribution on What Health and Beauty Brands Can Teach Other Industries About Consumer Loyalty
Canton, Michigan, 1st October 2025, ZEX PR WIRE, Health and beauty companies have long understood how to turn casual buyers into loyal customers. Their success is not only about delivering products that work but also about creating experiences and relationships that keep people coming back. Brian Gould, founder and CEO of TruLife Distribution, has spent his career helping wellness, health, and beauty brands expand in the United States. He believes that the strategies fueling consumer loyalty in his sector hold valuable lessons for nearly every industry.
The Loyalty Formula
What distinguishes health and beauty products from other consumer goods is that they are closely tied to identity and well-being. When someone chooses a skincare routine, a vitamin regimen, or a favourite fragrance, th...
