Brand Loyalty Is Built in the Small Moments – How Marline Moussa Sees Customer Trust Being Won
Canton, Michigan, 18th August 2025, ZEX PR WIRE, As brands compete for attention with flashy campaigns and high-budget marketing stunts, Canadian marketing strategist and business consultant Marline Henin argues that true customer loyalty is not earned through grand gestures. She believes it is built through the accumulation of consistent and meaningful interactions over time.
“People think loyalty comes from one big wow moment,” says Henin, founder of a boutique consultancy that helps companies unlock transformative growth. “In reality, it is built in the smallest and often overlooked details. How a brand answers a late night customer inquiry, how they handle a shipping delay, or even the tone of voice they use in an email. Those are the moments that decide whether a customer comes back...