Tennessee Native and Marketing Expert John Gordon Nutley Urges Brands to Prioritize Substance Over Virality in the Age of Meaning
Michigan, US, 25th October 2025, ZEX PR WIRE, From his Tennessee roots to his current base in New Jersey, John Gordon Nutley, a seasoned marketing strategist, is advocating for a fundamental shift in how businesses approach achieving marketing success. In an era dominated by fleeting trends, Nutley argues that substance, not virality, is what separates enduring brands from forgettable ones.
“Clicks and views are easy to chase,” says Nutley. “But meaning is what makes a brand matter. It is what earns loyalty when the noise dies down.”
John Gordon Nutley, who holds an MBA in Strategic Marketing and has helped companies in both crowded and low-margin sectors reposition for sustainable growth, believes too many brands have lost sight of their deeper purpose. His message is particularly relev...
