Egor Rubtsov Shares Key Takeaways from IFA 2026 on AI and Personalised Wellness
Drawing on more than a decade of experience building consumer digital products, CM MentalGrowth founder Egor Rubtsov explains how AI, scoring systems and connected devices can turn user data into actionable recommendations.
Cyprus, 6th Oct 2026 – At IFA 2026, beauty and wellness technology was presented less as a category of standalone devices and more as part of a connected digital environment. Wearables collect information about sleep and recovery, cameras scan the face, body assessment systems track physical indicators, and apps use this data to personalise content and recommendations.
Visitors at IFA 2026 in Berlin. Photo credit: IFA Management GmbH. Source: IFA Berlin official media gallery.
Technology entrepreneur and CM MentalGrowth founder Egor Rubtsov attended the show to explor...
