Jecheon Emerges as Koreas Leading Destination for Traditional Medicine and Forest Healing
Jecheon, a mountain city in North Chungcheong Province, is gaining recognition as one of South Korea’s key destinations for traditional medicine and forest-based wellness tourism.
The city’s long association with herbal medicine and its natural environment have positioned it at the center of Korea’s “K-Wellness” initiative — a growing movement that integrates traditional healing, ecological therapy, and sustainable tourism.
Traditional Korean medicine. Chungbuk Innovation Institute of Science & Technology.
A Heritage Rooted in Nature
The world was first introduced to Korean traditional healing through Jewel in the Palace, a television drama that revealed the deep connection between medicine, nature, and philosophy in Korean culture. Today, that legacy continues in Jecheon, where trad...
