John Gordon Nutley of New Jersey on Why Ignoring Boomers and Gen X Is a Strategic Mistake in Modern Marketing
Michigan, US, 1st August 2025, ZEX PR WIRE, There’s a dangerous trend unfolding in marketing departments across the globe: a wholesale shift away from targeting older generations, particularly Baby Boomers and Generation X. It’s happening quietly but consistently, and as a strategic marketer with over 15 years in the field, I believe this recalibration is not only short-sighted but also costing brands billions.
Nutley says that most consumer-facing campaigns are obsessively aimed at Millennials and Gen Z. The assumption is that digitally native, socially conscious, trend-sensitive consumers are the future of purchasing power. That’s only half true.
John notes that the future doesn’t exclude the present. He says that Baby Boomers and Gen X still hold most of the global disposable income....
